The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
Young and Rubicam Brands
Client
Title
Category
Award
Points
McWhopper
Agency: Y&R / New Zealand + DAVID / Miami
Client: Burger King
Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 25.0
Vodafone "Between Us"
Agency: Y&R Team Red / Istanbul
Client: Vodafone
Category: CSR - Integrated Branding / Integrated Branding
Points: 25.0
Melanoma Likes Me
Agency: George Patterson Y&R / Brisbane
Client: Melanoma Patients Australia
Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
Points: 25.0
Melanoma Likes Me
Agency: George Patterson Y&R / Brisbane
Client: Melanoma Patients Australia
Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Points: 25.0
Abraham Lincoln
Agency: Wunderman / Y&R / Bogotá + Studios Machina / Bogotá
Client: Farmatodo
Category: Consumer - Advertising - Single / Advertising - Single
Points: 15.0
Do-it-yourself McWhoppers
Agency: Y&R / New Zealand + DAVID / Miami
Client: Burger King
Category: CSR - Other Branded Content / Other Branded Content
Points: 15.0
McWhopper
Agency: Y&R / New Zealand + DAVID / Miami
Client: Burger King
Category: CSR - Integrated Branding / Integrated Branding
Points: 15.0
Conference Room
Agency: Bravo/Y&R / Miami
Client: Popclik
Category: Craft - Music / Sound / Music / Sound
Points: 15.0
McWhopper Open Letter
Agency: Y&R / New Zealand + DAVID / Miami
Client: Burger King
Category: CSR - Print / Print
Points: 15.0
Vodafone "Between Us"
Agency: Y&R Team Red / Istanbul
Client: Vodafone
Category: CSR - Applications & Sites / Applications & Sites
Points: 15.0
Non-Genuine Animals
Agency: Y&R SA / Cape Town
Client: Jaguar Land Rover South Africa
Category: Consumer - Television / 20 Second & Under - Campaign
Points: 10.0
The Super Bowl Dunk
Agency: VML / Kansas City
Client: Gatorade
Category: Consumer - Online Films & Video / User Generated Content
Points: 10.0
McWhopper
Agency: Y&R / New Zealand + DAVID / Miami
Client: Burger King
Category: CSR - Branded Social Campaign / Branded Social Campaign
Points: 10.0
The Super Bowl Dunk
Agency: VML / Kansas City
Client: Gatorade
Category: Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Points: 5.0
Vodafone "Between Us"
Agency: Y&R Team Red / Istanbul
Client: Vodafone
Category: CSR - Use of Technology / Use of Technology
Points: 5.0
MTV Sext Life
Agency: Y&R / New York
Client: MTV Staying Alive Foundation
Category: Non-Profit - Branded Social Post / Branded Social Post
Points: 5.0
Living Memories
Agency: Y&R New Zealand / Wellington
Client: Brake - The Road Safety Charity
Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Points: 5.0
George Washington
Agency: Wunderman / Y&R / Bogotá + Studios Machina / Bogotá
Client: Farmatodo
Category: Consumer - Advertising - Single / Advertising - Single
Points: 5.0
Conference Room
Agency: Bravo/Y&R / Miami
Client: Popclik
Category: Consumer - Advertising - Single / Advertising - Single
Points: 5.0
The McWhopper Proposal
Agency: Y&R / New Zealand + DAVID / Miami
Client: Burger King
Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
Points: 5.0
McWhopper Open Letter
Agency: Y&R / New Zealand + DAVID / Miami
Client: Burger King
Category: CSR - Publications / Publications
Points: 5.0
Stories from the Congo
Agency: Y&R SA / Cape Town + Creative Y&R / Nairobi
Client: X News
Category: CSR - Publications / Publications
Points: 5.0
Actual Reality
Agency: Y&R New Zealand / Auckland
Client: Jaguar New Zealand
Category: Consumer - Ambient Media (Indoor & Outdoor) / Trade Show Booths
Points: 5.0
Melanoma Likes Me
Agency: George Patterson Y&R / Brisbane
Client: Melanoma Patients Australia
Category: Non-Profit - Use of Technology / Use of Technology
Points: 5.0
ANTI-RAPE SONIC TORCH
Agency: REDIFFUSION Y&R / MUMBAI
Client: Eveready Industries India
Category: Innovation - Collateral Design / Collateral Design
Points: 5.0
The Super Bowl Dunk
Agency: VML / Kansas City
Client: Gatorade
Category: Consumer - Use of Technology / Augmented Reality
Points: 5.0
Old Car Commercials
Agency: VML / Kansas City
Client: NAPA Auto Parts
Category: Consumer - Online Films & Video / Short Form - Series / Episodes
Points: 5.0
Hidden Sugar Receipt
Agency: Red Fuse Communications / Y&R / Hong Kong + Red Fuse Communications / MEC / Mumbai
Client: Colgate-Palmolive
Category: Consumer - Ambient / Environmental / Ambient / Environmental
Points: 5.0
Living Memories
Agency: Y&R New Zealand / Wellington
Client: Brake - The Road Safety Charity
Category: Non-Profit - Integrated Branding / Integrated Branding
Points: 5.0
Actual Reality
Agency: Y&R New Zealand / Auckland
Client: Jaguar New Zealand
Category: Consumer - Online / Short Form Videos
Points: 5.0
mcwhopper.com
Agency: Y&R / New Zealand + DAVID / Miami + Resn / Wellington
Client: Burger King
Category: CSR - Websites / Websites
Points: 5.0
Client:
Burger King
Title:
McWhopper
Category:
CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Vodafone
Title:
Vodafone "Between Us"
Category:
CSR - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
Melanoma Patients Australia
Title:
Melanoma Likes Me
Category:
Non-Profit - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Gold Pencil
Points:
25.0
Client:
Melanoma Patients Australia
Title:
Melanoma Likes Me
Category:
Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Award:
2016 Direct Gold Pencil
Points:
25.0
Client:
Farmatodo
Title:
Abraham Lincoln
Category:
Consumer - Advertising - Single / Advertising - Single
Award:
2016 Radio Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Do-it-yourself McWhoppers
Category:
CSR - Other Branded Content / Other Branded Content
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Burger King
Title:
McWhopper
Category:
CSR - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Silver Pencil
Points:
15.0
Client:
Popclik
Title:
Conference Room
Category:
Craft - Music / Sound / Music / Sound
Award:
2016 Radio Silver Pencil
Points:
15.0
Client:
Burger King
Title:
McWhopper Open Letter
Category:
CSR - Print / Print
Award:
2016 Direct Silver Pencil
Points:
15.0
Client:
Vodafone
Title:
Vodafone "Between Us"
Category:
CSR - Applications & Sites / Applications & Sites
Award:
2016 Mobile Silver Pencil
Points:
15.0
Client:
Jaguar Land Rover South Africa
Title:
Non-Genuine Animals
Category:
Consumer - Television / 20 Second & Under - Campaign
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Gatorade
Title:
The Super Bowl Dunk
Category:
Consumer - Online Films & Video / User Generated Content
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
McWhopper
Category:
CSR - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Bronze Pencil
Points:
10.0
Client:
Gatorade
Title:
The Super Bowl Dunk
Category:
Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Vodafone
Title:
Vodafone "Between Us"
Category:
CSR - Use of Technology / Use of Technology
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
MTV Staying Alive Foundation
Title:
MTV Sext Life
Category:
Non-Profit - Branded Social Post / Branded Social Post
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Brake - The Road Safety Charity
Title:
Living Memories
Category:
Non-Profit - Brands, Products & Services / Brands, Products & Services
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Farmatodo
Title:
George Washington
Category:
Consumer - Advertising - Single / Advertising - Single
Award:
2016 Radio Merit Award
Points:
5.0
Client:
Popclik
Title:
Conference Room
Category:
Consumer - Advertising - Single / Advertising - Single
Award:
2016 Radio Merit Award
Points:
5.0
Client:
Burger King
Title:
The McWhopper Proposal
Category:
Innovation - Innovation in Public Relations / Innovation in Public Relations
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Burger King
Title:
McWhopper Open Letter
Category:
CSR - Publications / Publications
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
X News
Title:
Stories from the Congo
Category:
CSR - Publications / Publications
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Jaguar New Zealand
Title:
Actual Reality
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Trade Show Booths
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Melanoma Patients Australia
Title:
Melanoma Likes Me
Category:
Non-Profit - Use of Technology / Use of Technology
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Eveready Industries India
Title:
ANTI-RAPE SONIC TORCH
Category:
Innovation - Collateral Design / Collateral Design
Award:
2016 Design Merit Award
Points:
5.0
Client:
Gatorade
Title:
The Super Bowl Dunk
Category:
Consumer - Use of Technology / Augmented Reality
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
NAPA Auto Parts
Title:
Old Car Commercials
Category:
Consumer - Online Films & Video / Short Form - Series / Episodes
Award:
2016 Film Merit Award
Points:
5.0
Client:
Colgate-Palmolive
Title:
Hidden Sugar Receipt
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Brake - The Road Safety Charity
Title:
Living Memories
Category:
Non-Profit - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Jaguar New Zealand
Title:
Actual Reality
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Merit Award
Points:
5.0